The concept of 'superfoods' is a misleading marketing strategy; there is no such thing as a miracle food, as health relies on the diversity of plant consumption.

noli's read

Dr. Israetel here highlights a fundamental reality in nutrition: no food taken in isolation is capable of guaranteeing health, contrary to what trends often suggest. Research in nutritional epidemiology, particularly through large observational studies, consistently confirms that it is dietary diversity (the overall 'pattern') that is correlated with better metabolic health and a reduction in the risk of chronic diseases. The idea that certain specific products (goji berries, chia seeds, etc.) possess unique curative properties is scientifically unfounded and largely amplified by commercial interests. Although these foods do indeed contain beneficial nutrients, they are not superior to more common and affordable options. The science of nutrition prioritizes the accumulation of nutrients over the long term rather than the occasional integration of so-called 'super' foods. In short, the notion of a 'superfood' is a marketing shortcut that obscures the effective simplicity of a varied diet.

the sources

1. 1McDonald D et al. (American Gut Project) 2018
2. 2Reynolds A et al. 2019
3. 3Stewart TM, Williamson DA, White MA 2002
4. 4Neumark-Sztainer D et al. 2007