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Jeremy Ethier, BKin@jeremyethierYouTube

You're Wasting Your Money On Protein (NEW RESEARCH)

what it claims

Doubling or tripling your protein intake beyond the optimal threshold (~1.6 g/kg/day) doesn't speed up muscle gain — past that point, the extra money spent on protein products buys nothing.

holds up

The central thesis — that the dose-response relationship between protein and hypertrophy flattens well before extreme intakes — holds up, though the exact "62 studies" figure…

noli's read

The central thesis — that the dose-response relationship between protein and hypertrophy flattens well before extreme intakes — holds up, though the exact "62 studies" figure cited in the video couldn't be independently confirmed in this grounding pass. The reference meta-analysis on the topic (Morton et al. 2018, 49 trials, 1,863 participants) finds a lean-mass plateau at 1.62 g/kg/day (95% CI: 1.03-2.20), and more recent dose-response meta-analyses (Nutrition Reviews, spline modeling) confirm the effect slows sharply past 1.3-1.5 g/kg/day. Doubling an already-adequate intake doesn't double results — a lifter at 1.4 g/kg/day who jumps to 2.8 g/kg/day won't see twice the muscle. "Stop buying more protein than you need" is well-supported by the literature, even if the exact identity of the cited 62-study meta-analysis needs checking against the original source.

the sources

  1. 1Morton RW, Murphy KT, McKellar SR, et al. 2018
  2. 2Leidy HJ, Clifton PM, Astrup A, et al. 2015

Claimed by Jeremy Ethier, BKin. Noli grades the claim, never the person.

Decoded by Noli · August 2, 2026 · the original post

What the graded evidence says

Evidence
B+
Effect
fat-free mass gain (resistance training) and appetite/satiety — +0.30 kg fat-free mass with protein supplementation (95% CI 0.09-0.52), plateau at ~1.62 g/kg/day; higher protein meals reliably increase satiety vs equal-calorie lower-protein meals
Measured on
healthy training adults; weight-loss and weight-maintenance adults

What’s uncertain

More protein past roughly 1.6 g/kg/day doesn't add much for muscle or fullness. The satiety edge is real but modest, not a magic appetite switch.

Jeremy Ethier, BKin in the Register9 claims graded · solidity 96/100See their record →

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