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Mark Hyman, M.D.@drmarkhymanTikTok

Crumbl just launched "Dirty Sodas." Finally, some honest marketing. One of these drinks …more

original sound — @drmarkhyman

what it claims

Avoid consuming Crumbl’s 'Dirty Soda' (which contains up to 186 g of sugar in its giant version) to maintain your energy balance and vitality in the face of excessive liquid sugar intake.

mixed

The claim regarding sugar content is accurate: the 32 oz version of this drink does indeed contain 186 g of sugar, as confirmed by corporate nutritional data reported by the…

noli's read

The claim regarding sugar content is accurate: the 32 oz version of this drink does indeed contain 186 g of sugar, as confirmed by corporate nutritional data reported by the specialized media outlet The Takeout. This amount far exceeds the guidelines of the American Heart Association (health expert advisory), which recommends limiting added sugar to maintain our fitness. Regarding wellness, a literature review published in Current Opinion in Clinical Nutrition and Metabolic Care shows that liquid calories provide less satiety than solids, encouraging the ingestion of more total energy. Furthermore, a mechanistic study published in Molecular Nutrition and Food Research confirms that a massive and rapid influx of fructose prompts the liver to synthesize fats, which can disrupt our bodily balance. However, labeling this product a 'wrecking ball' for a single consumption is exaggerated, as an occasional deviation is not enough to durably deregulate a healthy organism. Similarly, comparing our reward circuit's response to that of a slot machine remains a simplified image that does not reflect the full complexity of our eating behaviors.

the sources

  1. 1Malik VS, Hu FB 2019
  2. 2Yang Q, Zhang Z, Gregg EW, et al. 2014
  3. 3Westwater ML, Fletcher PC, Ziauddeen H 2016

Claimed by Mark Hyman, M.D. Noli grades the claim, never the person.

Decoded by Noli · July 13, 2026 · the original post

What the graded evidence says

Linked to, not proven to cause.

Effect
cardiovascular mortality by added-sugar share of calories; sugar-addiction human evidence — adjusted HR ~2.75 (95% CI 1.40-5.42) for CVD mortality at >=25% vs <10% of calories from added sugar (cohort); little human evidence for sugar as an addictive substance
Measured on
general adults; US cohort for mortality

What’s uncertain

The mortality figures come from observational cohorts (association, not proof), and they're driven largely by sugary drinks and total intake. Framing sugar as an addictive drug isn't backed in humans and can fuel unhelpful all-or-nothing thinking.

Mark Hyman, M.D. in the Register140 claims graded · solidity 73/100See their record →

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