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Mark Hyman, M.D.@drmarkhymanTikTok

Crumbl just launched "Dirty Sodas." Finally, some honest marketing. One of these drinks …more

original sound — @drmarkhyman

what it claims

Avoid consuming Crumbl's 'Dirty Soda' due to its extreme added sugar content (186 g), which disrupts glycemic balance, overloads the liver with fructose, and impairs metabolic equilibrium.

holds up

The creator is correct to warn against a sugar load that far exceeds the World Health Organization's maximum daily recommendations.

noli's read

The creator is correct to warn against a sugar load that far exceeds the World Health Organization's maximum daily recommendations. The claim that excess fructose is rapidly converted into fat by the liver is validated by a randomized controlled trial (RCT) published in The Journal of Clinical Endocrinology & Metabolism, demonstrating that high fructose intake directly stimulates hepatic lipogenesis. Furthermore, numerous nutrition meta-analyses confirm the strong link between frequent consumption of ultra-sugary drinks and reduced insulin sensitivity. The effect of sugar on reward pathways and dopamine is also documented by neurobiological research, even if the comparison to a 'slot machine' remains a vivid metaphor. While it is evident that a single drink will not immediately trigger a lasting decline in vitality, the 'rollercoaster' effect on energy is instantaneous. This warning is therefore based on a particularly robust scientific consensus.

the sources

  1. 1Malik VS, Hu FB 2019
  2. 2Yang Q, Zhang Z, Gregg EW, et al. 2014
  3. 3Westwater ML, Fletcher PC, Ziauddeen H 2016

Claimed by Mark Hyman, M.D. Noli grades the claim, never the person.

Decoded by Noli · July 13, 2026 · the original post

What the graded evidence says

Linked to, not proven to cause.

Effect
cardiovascular mortality by added-sugar share of calories; sugar-addiction human evidence — adjusted HR ~2.75 (95% CI 1.40-5.42) for CVD mortality at >=25% vs <10% of calories from added sugar (cohort); little human evidence for sugar as an addictive substance
Measured on
general adults; US cohort for mortality

What’s uncertain

The mortality figures come from observational cohorts (association, not proof), and they're driven largely by sugary drinks and total intake. Framing sugar as an addictive drug isn't backed in humans and can fuel unhelpful all-or-nothing thinking.

Mark Hyman, M.D. in the Register140 claims graded · solidity 73/100See their record →

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