The community suggests that running is undergoing a transformation phase similar to weight training ten years ago: a massive craze fueled by intense commercialization, the omnipresence of social media, and a growing obsession with tools and scientific data, rather than solely by athletic performance.

noli's read

The idea that the popularity of physical activities is driven by complex ecosystems is corroborated by studies in the sociology of sport, which observe an increasing 'commodification' of leisure (Journal of Leisure Research). The emphasis on technology (carbon-plated shoes) and data (smartwatches) is based on valid principles of biomechanics and training load measurement, although the actual utility for amateur runners is often exaggerated by marketing. Scientific literature confirms that running is a highly time-efficient activity, which supports the argument for its growth as a response to urban lifestyles (RCT on the benefits of short physical activity). However, the idea that this dynamic is entirely new to running is contested; cycles of trends (minimalism vs. maximalism) are documented as recurring throughout the history of endurance sports. The community is generally in agreement regarding the observation of this cultural transformation, although it is divided on the exact role of influencers versus that of traditional elites.

the sources

1. 1r/AdvancedRunning