The commitment bias pushes us to persevere in an action, relationship, or choice solely out of habit or due to the investment (time, money, emotion) already made, even when satisfaction is no longer present.

noli's read

This phenomenon, often called the 'sunk cost fallacy' or 'escalation of commitment' in cognitive psychology literature, is a robust concept. Foundational work, notably by researchers Arkes and Blumer (1985) published in 'Organizational Behavior and Human Performance' (experimental study), clearly demonstrates this human tendency to want to justify past investments by continuing on a non-optimal path. The creator correctly identifies that this bias affects personal as well as professional life. The analysis is scientifically grounded: we tend to ignore future costs to focus on what is already 'lost' or 'given'. There is no exaggeration here, as the application to relationships and marketing is widely documented in social psychology. The advice is pragmatic and aligns with behavioral therapy strategies for improving decision-making.

the sources

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