Systematically check the nutrition label (grams of protein per serving) of foods marketed as "high in protein," as they are often more expensive and sometimes contain less protein than simple staple foods (milk, cheese, bread, peanuts).

noli's read

The recommendation to read labels is entirely sound for overcoming perception biases. An observational study from the MAPP Centre at Aarhus University (2018) confirms that consumers struggle to differentiate between naturally protein-rich foods and those artificially fortified, making them particularly receptive to marketing claims. On a regulatory level, European Regulation EC No 1924/2006 (legal framework) stipulates that a "high protein" claim simply requires 20% of the product's total energy to come from protein, which explains why low absolute portions (such as 7 to 10g of protein for a low-calorie product) can legally bear it. Nevertheless, the creator's assertion that a "proper" serving must reach 20g remains arbitrary, as there is no fixed wellness threshold for an isolated snack. Furthermore, the comparison with staple foods like bread or peanuts should be nuanced, as these come with a much higher caloric or lipid intake that may not align with everyone's goals. Finally, labeling these options as "scams" overlooks the convenience they offer to active individuals seeking to supplement their daily intake on the go.

the sources

1. 1Chandon P, Wansink B 2007
2. 2Croker H, Packer J, Russell SJ, Stansfield C, Viner RM 2020